SEO can be confusing, especially to those who are new to having their own website. SEO stands for search engine optimization. It’s important to increase your company’s online visibility to ensure that customers can find you. SEO techniques allow your web pages to rank higher in Google searches. If customers can’t find you, they’ll probably choose another company to fulfill their needs. Learning how to use SEO can be difficult and time-consuming, but it is certainly possible.
Technical Factors of SEO
When you begin implementing search engine optimization, you’ll need to start with the basics. Here are a few of the technical factors that can help your website rank higher in searches. Fixing these things will likely give your website a boost. After you have successfully completed those, you can focus on the more advanced aspects of search engine optimization.
Header tags are important because they help structure the page. Google uses header tags to help determine the readability of a site. Using the correct tags can help you rank higher in Google searches. Don’t use more than 1 <H1> tag, because the Google algorithms will assume that you are doing so to fit in more keywords. Similarly, refrain from keyword stuffing. Using keywords in headers is important, because Google ranks them as a higher priority than the rest of the text, but they should only be used where they fit naturally. Don’t repeat headers across multiple pages on your website. Each header should be unique.
The meta description is the text that appears beneath the link to your site in a Google search. Ensure that your meta description is clear and concise. Tell readers exactly what to expect from the content on your page. Misleading potential customers will only cause them to leave the website quickly, which will result in lower rankings for you. Keep your meta description short and to the point. Leave the longer, more elegant writing for your actual website content.
Image Alt Tags
Image alt tags are used to describe the images on your website. These are especially important because not only does Google use them to rank your site, but these descriptions are what screen readers read aloud to the blind or visually impaired. If you don’t use an image alt tag, they will have no idea what the image is of or why it is there. Ensure that your image alt tags accurately describe the images. Like with everything else, avoid keyword stuffing. Only use keywords that flow naturally in a description of the image.
More Advanced SEO Techniques
After the technical issues have been resolved with your website, you can move on to more advanced SEO techniques. These techniques include geotagging, citations, and link building. They are more complex, but they can be used to help your website rank even higher in Google searches.
Hiring a professional to optimize your website and increase your online visibility may be far more efficient. Whatever you decide, search engine optimization can go a long way toward improving your online visibility and getting customers for your company.
About the Author
Rebel Ape is a boutique creative agency in Utah specializing in Marketing, SEO, and Design